The real work of good estate agents

Ever wondered what estate agents do to earn their commission when you decide to buy or sell your home?

It involves a lot more than simply hammering a sale board on your front lawn and bringing potential buyers around to view it. Lew Geffen, chairman of Lew Geffen Sotheby’s International Realty said, “Not only does the simplest sale entail months of work from start to finish, it’s a complex process that requires more than a passing knowledge of diverse fields such as marketing, legal processes and finance as well as fluency in legalese.”

An estate agent is also required to have a thorough knowledge of the real estate market in the seller’s area so as to achieve a realistic sale price in a very short time period. Cutting corners and going the cheapest route could result in the loss of a sale or the loss of your dream house.

Dawn Bloch, area specialist for Lew Geffen Sotheby’s International Realty, recently concluded a sale that was both a race against time and a stressful experience for all involved. “In December, I received a call from the owners of a historical home in Lakeside [in Cape Town] who had less than two months in which to sell their home as they were forced to relocate unexpectedly,” Bloch said.

The home was only partially renovated, so Bloch needed to find a buyer who was willing to appreciate the full potential of the property and take on the task of continuing the renovation. Bloch was personally involved in staging and dressing the property to achieve the best result in a photo-shoot, only to be told by the owners that they had received an offer from another agency, for less than the asking price and subject to a 100 per cent bond approval.

Although Bloch was disappointed, she still advised the owners to include a 72-hour ‘meet or beat clause’ to protect them in the event that the purchaser could not produce an approved bond. “It was the right call as an approved bond was still not forthcoming five weeks later and I found a suitable buyer who viewed the property and made an immediate offer – for more that the full asking price,” said Bloch. The owner was, fortunately, able to invoke the 72-hour clause and get more than their asking due to Bloch’s dedication.

Geffen concluded, “At the end of the day a good agent will guide you through the entire process and will be your go-to person when any issues arise, whether they are a legal bind, a financial stumbling block or even personal issues relating to the move.”

Do you have any interesting stories of buying or selling a property? Share them with us by posting on the Rosebank Killarney Gazette Facebook page.

find your
dream home

looking for an

List your Property

It's easy in only three
simple steps...

find professional
services in
your area

Locate a business
operating in
your area

List your Business

Want more customers? They're online right now, searching for businesses like yours. Place your ad now...

Latest News


Rosebank Killarney Gazzette Sandton Chronicle Alex News City Buzz Fourways Review Midrand Reporter Joburg East Express Get It Online
Next Story x
Enviro Monday: 7 ways to teach your kids respect for the environment

Thanx for your referral. We have no doubt your friends will love our newsletter as much as you!

Don't forget to verify your email.

to our free NEWSLETTER
SUBSCRIBE to our FREE newsletter.

SELECT your titles:

Alex News
City Buzz
Fourways Review
Joburg East Express
Midrand Reporter
North Eastern Tribune
Northcliff Melville Times
Randburg Sun
Roodepoort Northsider
Rosebank Killarney Gazette
Sandton Chronicle

Your details:

Your friends:

I didn't sign up for this
I'd like to see and read more... (Please indicate in comments section below)
I'm relocating (Please indicate where to)